Bloomsbury believed in JK Rowling and her Harry Potter series when all the others didn’t. This foresight saw Bloomsbury’s annual profit rise from  £5.2million to in excess of £17million. The reason for this was the release of the final book in the series - Harry Potter and the Deathly Hallows.

JK Rowling has now finished the Harry Potter series but the books will continue to sell worldwide for many years to come. Bloomsbury are using the money earned to good effect; by promoting new talent and allowing them to make new acquisitions.