Random launch Books = Gifts

Christopher Paolini Random House US has launched a generic promotional campaign, Books = Gifts, that is set to kick off in the New York Times on 23rd November. Dan Brown, Christopher Paolini, Maya Angelou and Dean Koontz will be among the Random House US authors telling Americans why books make good Christmas presents as part of the promotion.

The authors will feature in video clips intended for online campaigns on retail sites, Facebook and YouTube, and RH’s own website. Other elements of the campaign include print ads, online banners and e-mail advertisements secured for free from the New York Times Review, The New Yorker, Conde Nast and National Geographic.

Random House US spokesperson Stuart Applebaum said the Books = Gifts campaign had come about following a push from chairman and CEO Markus Dohle to help drive customers to retailers and was designed by “an all-star team” from throughout the company.

Source: thebookseller.com

Christopher Paolini was born on the 17th November 1983 in Southern California. His best known works include Eragon and Eldest, both part of the Inheritance Cycle. Paolini’s childhood was spent in the Paradise Valley of Montana. Christopher was taught at home and passed his accredited correspondence courses at the age of 15. Following his graduation he began writing the novels that would go on to become Eragon and Eldest.

Eragon book review
Eldest book review

Related posts

Leave a Reply

Top 10 fantasy books

Top 10 children's fantasy books

Latest reviews...

The Spook's Apprentice

The Wardstone Chronicles

The Spook's Mistake arrived in 2008 to become the fifth instalment in the best ongoing fantasy series for young adults. The Wardstone Chronicles by Joseph Delaney are delightfully dark and a must read for children and adults alike.

The Spook's Apprentice
The Spook's Curse
The Spook's Secret
The Spook's Battle

Twilight movie trailer

TWILIGHT is an action-packed, modern day love story between a vampire and a human. Bella Swan (Kristen Stewart) has always been a little bit different, never caring about fitting in with the trendy girls at her Phoenix high school. When her mother remarries and sends Bella to live with her father in the rainy little town of Forks, Washington, she doesn't expect much of anything to change.

Polls

Who is (or will be) the greatest fantasy author of all time? (2 selections allowed)

View Results

Interview

Joseph Delaney

Joseph Delaney, author of the The Wardstone Chronicles, kindly spoke to FantasyBookReview.co.uk in December 2008.
Joseph Delaney interview

Categories