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Borders UK place focus on children’s graphic novels
Borders UK is launching a new dedicated children’s graphic novel section into its stores from the 5th of March. The books will be highlighted in a new promotional bay, with a multibuy offer of three for two, which is linked to an existing campaign for adult graphic novels. Each store will carry around 70 titles.
Some of the books included in the bay on launch are Simpsons Comics: Strikes Back by Matt Groening (Titan Books), The Savage by David Almond (Walker), Wicked Wiles of Iznogould by Goscinny (Turnaround), and Artemis Fowl Graphic Novel by Eoin Colfer [link to biography] (Penguin).
JP Hunting, children’s buyer, said: "Previously children’s graphic novels got put into the children’s section so titles got a bit lost. With a dedicated section, it will be easier for customers to find these titles." He added that the graphic novel sales grew by 21% in 2008. He said: "These sales will increase with the additional of this section and the likes of Watchmen selling well."
Source: Bookseller.com
Posted: March 7th, 2009
Author: Floresiensis
Categories: Eoin Colfer
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