And Another Thing: Penguin launch new website
Penguin is to launch a new website with Block Interactive to support and promote the publication of ‘And Another Thing’, the sixth book in the Hitchhiker’s guide to the Galaxy ‘double trilogy.’
Block Interactive has beaten leading digital agencies to secure a contract with Penguin to create a pan-galactic, pan-publisher website at http://www.6of3.com, which will promote the Autumn publication of ‘And Another Thing’ by international number-one bestselling author Eoin Colfer.
The Hitchhiker’s Guide to the Galaxy has been heard on radio, seen on TV and enjoyed on the big screen, there was even a musical version. Now fans can look forward to the sixth instalment of the science fiction comedy series by visiting the website.
The new site will support and promote the ‘And Another Thing’s’ publication and marketing campaign, providing news, reviews, features and competitions as well as details on both global and local events. Most importantly, it will bring together the voices of legions of The Hitchhiker’s Guide to the Galaxy fans using inclusive social networking and innovative Twitter-based features, as well as a Flash game and a range of archive material stolen from the The Hitchhiker’s Guide to The Galaxy vaults (found mouldering in a cellar, using a torch because the lights had gone, in a locked filing cabinet, in a disused lavatory, with a sign on the door saying ‘beware of the leopard’).
Anna Rafferty, Managing Director of Penguin Digital said that “This launch of ‘And Another Thing’ is the biggest thing to hit the unfashionable end of the galaxy this year. Block Interactive has an excellent reputation for digital work in the publishing sector and we were very impressed with the bespoke team that they brought together specifically for this project.”
Penguin will launch the site early September 2009 to coincide with the October 2009 release of ‘And Another Thing.’
Posted: August 1st, 2009
Author: Lee
Categories: Eoin Colfer
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