Book Trade gave away £3.7bn in discounts over the last decade
The book trade gave away £3.7bn in discounts in the Noughties, according to an analysis of Nielsen BookScan data. 1.88 billion books, with a total recommended retail price of £18.1bn, were actually sold for £14.4bn.
These discounts were driven partly by the highly competitive pricing of Dan Brown’s The Lost Symbol, which saw adult fiction sales grow from £331.4m in 2001 to £475.6m last year, with books sold at an average discount of 25.5% over the decade.
Children’s books also experienced heavy discounting, in part thanks to the success of JK Rowling’s Harry Potter series. The decade had an explosion in children’s sales, outstripping the growth of adult fiction and non-fiction. Sales grew from £193.6m to £328.4m between 2001 and 2009.
Posted: January 28th, 2010
Author: Lee
Categories: JK Rowling, Latest News
Do you have something to add to this post? Please leave a comment
Book of the Month
Apartment 16 by Adam Nevill
Some doors are better left closed . . . In Barrington House, an upmarket block in London, there is an empty apartment. No one goes in, no one comes out. And it’s been that way for fifty years. Until the night watchman hears a disturbance after midnight and investigates. What he experiences is enough to change his life forever.
Latest interviews
Interviews plus question and answer sessions with authors, narrators and publishers.
Must-reads
The following reviews are of books that begin the very best fantasy series available.
Special Feature: Fantasy Book Review talks to the Book View Cafe
Book View Cafe is a cooperative site created by a group of writers - including internationally renowned authors Katharine Kerr, Ursula Le Guin and Vonda N. McIntyre - who want to take advantage of the internet's possibilities for reaching a wider audience and to distribute their work directly to their readers. The Book View Cafe is a place where you can find free, original fiction plus the authors' best and out-of-print work for a fee. Fantasy Book Review spoke to Book View Cafe member, science fiction author and memoirist Chris Dolley in February 2010.
Special Feature: Understanding the author of Alice in Wonderland
Lewis Carroll, the elusive author of Alice's Adventures in Wonderland and Through the Looking Glass, has been the subject of enduring fascination for the past hundred years. The destruction of many major documents about his personal life by his descendants has only magnified the mystery. Jenny Woolf's biography, published to coincide with the release of the new Tim Burton Alice in Wonderland film, lays waste to the myths and suspicions that have obscured Carroll's reputation by placing him firmly in the context of his own time.
