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Book Trade gave away £3.7bn in discounts over the last decade
The book trade gave away £3.7bn in discounts in the Noughties, according to an analysis of Nielsen BookScan data. 1.88 billion books, with a total recommended retail price of £18.1bn, were actually sold for £14.4bn.
These discounts were driven partly by the highly competitive pricing of Dan Brown’s The Lost Symbol, which saw adult fiction sales grow from £331.4m in 2001 to £475.6m last year, with books sold at an average discount of 25.5% over the decade.
Children’s books also experienced heavy discounting, in part thanks to the success of JK Rowling’s Harry Potter series. The decade had an explosion in children’s sales, outstripping the growth of adult fiction and non-fiction. Sales grew from £193.6m to £328.4m between 2001 and 2009.
Posted: January 28th, 2010
Author: Lee
Categories: JK Rowling, Latest News
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