Egmont enters eBook market

March 1, 2010 saw Egmont UK launch its first e-book list with a range of contemporary and classic titles.

Twenty-one best selling titles for pre-schoolers to teens will be available for the first time as eBooks, with the first 10 titles launching next Monday, the 8^th of March.

Among the first titles to be published will be Blue Peter book prize winner You’re a Bad Man Mr Gum (Andy Stanton), Costa prize-winner Just Henry (Michelle Magorian), and west-end theatre favourite War Horse (Michael Morpurgo), plus children’s classic The Velveteen Rabbit (Margery Williams), Running on the Cracks (Julia Donaldson) and Tumtum and Nutmeg (Emily Bearn).

Further titles to be released in the spring will include the classic children’s favourite, Winnie-the-Pooh (A. A. Milne) and a broader range of young adult fiction.

Mike Richards, Head of Marketing and Publicity, Egmont Press said: "This is a growing market in its early stages and as the leading children’s publisher we need to explore and understand the changing requirements. Over the past 12 months we’ve published books on three, separate digital platforms – handheld consoles, smart phones and e-readers – so that we can learn what works best for children in this exciting new market."

Published in partnership with HarperCollins and Libre Digital, the e-books will launch with prices set at 80% of print editions and will be available to buy via major e-book retailers.

Egmont UK’s e-books list joins a growing range of digital and specialist books and services including iPhone apps launched in December, the world’s first Flips books for the Nintendo DS and a series of Personalised Print on Demand titles.

For more information, visit www.egmont.co.uk

Posted: March 3rd, 2010
Author: Lee
Categories: Latest News, eBooks

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